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Tuesday 17 January 2012

Mahindra Launches its new SUV, the XUV500,

Sanjay Pahwa, Chandigarh:

Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today unveiled the eagerly awaited Mahindra *XUV 5OO *at Chandigarh. Designed and developed in-house by Mahindra, the *XUV5OO
*is Mahindra’s first global SUV platform, with significant inputs in styling and development from customers across the globe. The *XUV5OO *will now be open for bookings for limited period of 10 days only, starting
 25thJanuary 2012. The bookings for the XUV500 will now extend to 19 cities in India, namely  Mumbai, Delhi,
Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh / Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik..The *XUV5OO *price range starts
at ex-showroom Chandigarh - Rs. 11.1 Lacs for the W6 model and Rs. 12.5 Lacs for the W8
2WD model.
*Dr Pawan Goenka, President, Automotive & Farm Equipment Sector, Mahindra & Mahindra* said, “The launch of our first global SUV platform, the *XUV5OO *is another proud moment in our automotive journey. For the Mahindra Group, the *XUV5OO *represents ‘Rise’ in action as the team deployed alternative thinking to deliver a high level of technology and performance at an unbeatable price. I am confident that the *XUV5OO *will prove a worthy contender and find favour in the Chandigarh market”.
*Vivek Nayer, Sr Vice President – Marketing, Automotive Division, Mahindra & Mahindra Ltd. *while speaking at the launch mentioned, “The *XUV5OO *is our first global SUV that has been completely designed and developed around the global customer, with extensive product validation and testing done across Europe, Australia, South Africa, and India. The Mahindra *XUV5OO *offers benefits such as aspirational ‘Cheetah-inspired’ styling, a product filled with technological advances, advanced safety features, comfort and convenience, etc. hitherto seen only in hi-end SUVs. All this and much more at an unbeatable price, which makes this product nothing less than a category creator.”

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