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Sunday 22 January 2012

CASIO LAUNCHES, FEATURE PACKED ELECTRNONIC DICTIONARY


New Delhi: PremBabu Sharma,
CASIO India Company Private Limited, a 100% subsidiary of the JPY 341.7 Billion consumer electronics giant Casio Computer Co. Ltd., Japan, today launched its much awaited  product Electronic Dictionary.
An Electronic Dictionary is a small handheld device with an integrated reference material in digital form.  These Electronic Dictionaries will provide grade degree of convenience in day to day life with variety of functions like finding word meaning of any English/French word, translation, finding correct spelling, checking plural, noun or past tense of verb. Additionally, it also finds grammatical information about a word. It also helps us in finding synonyms or antonyms of a word, collocations of a word, checking the parts of speech of a word. Inbuilt speaker of the dictionary helps us in pronouncing any desired word correctly.
Mr. Masayuki Uehara, Deputy Senior General Manager, Global Marketing Division-Tokyo, while talking about Casio global operations said,  “Casio Electronic Dictionaries have presence in more than 8 countries and we have got very good response for these Electronic Dictionaries in all overseas markets such as Russia, Germany, China, Korea, France etc. We are presently No. 1 in Japan [Casio as #1 Electronic Dictionary brand in Japan, By GfK Japan (Jan-Dec. 2010)]. Based on our success in other markets, we are expecting to get good response from Indian Market as well.”
Mr. M. Naka, Managing Director, Casio India, said, “India is going to become economic superpower and hence the need of high quality writing and communication skills particularly in English is required at all levels. These products will definitely help Indian students and professionals in their concerned areas.”Speaking about the target audience for these Dictionaries stated Mr. Kulbhushan Seth, Head Sales and Marketing, Casio India Company, “This dictionary is ideally suited for variety of users like Language students, middle & high-class students, Students preparing for professional English language exams, language training for BPO employees, B.Ed. schools, professional & people travelling to overseas markets. Moreover, it is very useful teaching tool in English classes wherein teachers can give live examples to students by connecting this dictionary with Casio projectors.”
He added, “These dictionaries are highly portable and compact which fits in your pocket and enable quick consultation, even on the move.” 
The EW- B100C, priced at Rs. 7995, has content of eight complete Oxford Dictionaries for English. It has all types of searching features like headword search with example and idiom search. This electronic dictionary provides unique facility of jump search with spelling checker. This single model of dictionary operates the functions of multi dictionary search, which helps to locate the history of the word. The unique feature Wildcard search enables searching the meaning of a particular word by just typing only a part of the spelling of the word.
One of its unique features is the Vocabulary List function, which helps in making individual vocabulary list by saving referred words in any one of the lists available in the dictionary. This helps in developing vocabulary of words and further in revising these saved words from the list. Another important function is Text Marker Function, which helps in marking any word and its meaning in three different colours. These marked words could be saved in the vocabulary list for any future reference.
This dictionary is equipped with three zooming changeable font sizes. The Dictionary has inbuilt Calculator function for doing normal calculation. The display of the screen is colourful and easily readable for the eyes. The display for lines and characters is 15 * 64 @12 font size.The dictionary has total weight of mere 175g including the battery. It has got long battery life ( up to 100 hours) and runs on both alkaline and rechargeable batteries.
Another high end model, EW- B2000C has twelve contents which include 11 complete Oxford Dictionaries of English & French and 1 Britannica Concise Encyclopedia. Priced at Rs. 14,995, the EW B2000C along with above features also has useful features like speaking function that comes with USB cable and earphones. With this speaking function, the user can hear the accurate pronunciation of a word. It is also programmed with 100 works of world literature, which includes literary works of renowned author’s like- Charles Dickens, George Elliot, O’ Henry and many more. What’s more, you can read, listen to remarkable speeches and words of famous personalities such as Barack Obama, Abraham Lincoln and William Shakespeare. It is also equipped with a Multilingual Word and Phrasebank, which helps in getting meaning of any key word or phrase in six different languages.
The size of the font is available with three different changeable sizes. The user can view the still images from the memory card and transfer the text file though a memory card or USB Port from a PC. After loading the text in dictionary though the Text Loader Software (installed in PC), can find the meaning of any word from the text.
It has brilliant colour display with high resolution LCD panels. The display for lines and characters is 23*80@12 font size. It also has the ability of changing the layout of the words. This light weight dictionary including the battery weighs only 270g. It has got long battery life (up to 130 hours) and runs on both alkaline and rechargeable batteries.
This model is compatible with the Casio projectors and hence screen of the device can be projected through USB cable which comes along the dictionary. Teachers can easily explain the vocabulary to the students along with demonstrating actual pronunciation of that word.These Electronic Dictionaries are TAFCOT designed (totally advanced force control technology), which withstands impact caused by dropping, high pressure and any kind of vibration for worry free commuting to school or work. High strength side beams and super rigid aluminum alloy panels are built into the body to boost its rigidity and protect the LCD and electronic components from the external pressures caused by bending and crushing.
These products will be available at all leading Casio dealer outlets and Book Stores across India.

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